Life's Abundance Pet Food - Why Consumers Trust Us

Why Consumers Trust Life's Abundance Pet Food

from the Life's Abundance Blog 7/1/19

NOTE: Life’s Abundance is not the subject of any FDA investigations or cases of DCM.

The FDA’s June 27 update linking 16 dog food brands to reports of the canine heart disease dilated cardiomyopathy (DCM) has pet parents understandably concerned. Our hearts go out to affected families, and we’re happy to address your questions about our brand.

Our Purpose is YOU

At Life’s Abundance we are fueled by our passion for helping families, including pets, live longer, happier, healthier lives. You and your family are at the top of our minds as we develop products, select ingredients, choose suppliers and answer your questions.

If you already feed your companion Life’s Abundance food, thank you for placing your trust in us. If you or someone you know is considering making a switch, we hope you will choose Life’s Abundance.

Our way of thinking sets us apart, but it doesn’t end there.

• Authenticity. We don’t buy into fads and marketing gimmicks. Our formulas are based on proven science and evolve only when research confirms that an adjustment will provide a nutritional benefit. In fact, because we are proactive in our approach, we were among the first to include guaranteed probiotics in our foods.
• Guaranteed Taurine. We guarantee minimum amounts of taurine in all of our dry dog foods. Though this nutrient is not required by AAFCO, we have always seen it as an important and beneficial supplement in our dog foods.
• Regular Testing. We regularly test all of our dry foods. Some tests are standard protocol and some go above and beyond standard requirements. For example, after a 2018 FDA report indicated there may be a link between DCM and taurine deficiency, we re-tested taurine levels in all of our dry dog food diets. Then, later that year we re-tested Vitamin D after a series of recalls due to an excess of this nutrient. In all cases, we remain vigilant about the safety of our products.
• Proven Results. For two decades families like yours have trusted us to provide the best nutrition for their pets. Generations of dogs and cats have thrived on our products and thousands of pet parents have shared their experience through reviews we can be proud of.
• Feeding Trials in Process. We recognize the importance of standardized, scientific testing and the value of Feeding Trials and we are underway with the process to trial all of our dry dog foods.
• Quick Notification System. We are proud of the fact that we have never had a recall. But, what we are most thrilled with is our Quick Notification System. Unlike most brands, because we have a direct relationship with customers, in the event there is ever an issue with a product, we will be able to notify consumers immediately. Rather than waiting to hear about a problem in the news, from a friend, or never hearing about it all, Life’s Abundance will contact you directly by email, phone or even mail. That’s a level of service you simply can’t get anywhere else.

As a company and as pet parents ourselves, news of events like DCM makes us pause to acknowledge what it means to be based on a foundation of integrity, and to appreciate those families whose well being our products support.

Be assured, we are monitoring this investigation closely and will provide updates as they become available.